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Media audit: How to optimize your budget to attract your ideal candidate
Discover how to optimize your ROI from job boards such as Indeed and LinkedIn through a thorough media audit with this Ebook. Our goal is to assist in:
- reducing costs
- attracting top-tier candidates
- enhancing cost-per-hire metrics
TAD Talks
TAD Talks, also known as Talent Acquisition Discussions, offer fast-paced audio snippets packed with actionable insights and top practices for recruitment marketing professionals. A diverse range of experts, guests, and topics have made these talks incredibly popular. Explore our most popular episodes below, or visit the TAD Talk page for even more options. Leverage these valuable insights to elevate your recruitment marketing strategies!

Healthcare recruitment innovations in 2024
Stacey Shaw and Dr. Beth Brooks provide profound perspectives on the present and future landscape of nursing and workforce solutions.
Restaurant recruitment tips
Amanda and Kelly share 3 simple tips for restaurants to get more applicants and better retention.
Media optimization FAQs
Paul and Stacey discuss and answer some of the most common questions clients have about media optimization.
How Indeed works
Paul, Stacey, and Lori discuss the mysteries of the Indeed algorithm, answering why you can’t find your ad and explaining exactly how it works.

How AI Is Ruining Recruitment (and What HR Professionals Can Do About It)
Kim DrinkallMay 5, 2025
In recent years, the implementation of AI has shifted how we do almost everything. For recruiters and HR professionals, the result is a deluge of...

Letting Go of Cover Letters (and Other Recruitment Modernizing Tips)
Kim DrinkallApr 17, 2025
We’re officially declaring it: cover letters are dead. Rest in peace, dear format—you were a pain in the butt for everyone involved. Even after this...

Degree-based vs. Skill-based Hiring: Which Matters More?
Stacey ShawMar 28, 2025
The conversation around skills-based hiring continues to gain momentum, especially with the recent implementation of the Chance to Compete Act. This...

Beyond Job Boards: Expanding Your Recruitment Channels
Amanda ReyerMar 25, 2025
Job boards like Indeed and ZipRecruiter are valuable resources for finding candidates, but with many positions on large job boards being flooded with...
"Working with Wicresoft has been a game-changer for us. They’re not just a vendor; they’re an extension of our team—fully invested in our success, always proactive & data-driven, and consistently delivering beyond expectations."
Tristen Schultz
Director of Talent Acquisition | Noodles & Company
"We’ve worked with the Wicresoft team for over 20 years and look forward to continuing our partnership. They understand our business and support our recruiting team with every hiring challenge. Wicresoft has always been insightful and brings fresh perspectives and innovative thinking to our sourcing strategy, through the effective optimization of our advertising spend."
Melissa Trocko
Managing Director, Traditional Employment Services | Insperity
"I've worked with the Wicresoft team for years. Their commitment to service and the way they partner with me is exceptional. They bring a lot of knowledge to the table and most important of all, they deliver results. Any challenges that come our way, they find a solution."
Jackee Brown
Director of Talent Acquisition | Care Hospice
Discover the tangible results of our impactful skills
Take, for instance, this Career Website Case Study.
The career website of this High-Tech Defense Contractor was overwhelming, making it difficult for potential candidates to find essential information and job search features. The revamped website included:
- Easier navigation
- High-quality content
- User-friendly job search functionality
- Optimized job listings
The results were truly remarkable:
%
Increase in page views
%
Increase in new users
%
Reduction in bounce rate