High-Tech Defense Contractor Collaborates with Our Team to Reinvent Their Career Website.
At Wicresoft, we prioritize transformation over transactions.
Our success is measured by your growth.
As the defense industry expands, attracting the right talent becomes more competitive. Our client, a reputable High-Tech Defense Contractor, had an existing career website. However, potential candidates were facing challenges in accessing critical information, leading to missed opportunities on both sides. The website’s architecture was overwhelming, and the potential candidates struggled to find key functionalities like job search. The site was rich in content, yet it lacked a streamlined approach to guide the user’s journey.
Ease of Navigation
Understanding that the candidate’s journey starts with easy navigation, we de-cluttered and simplified the main menu. This allowed visitors to effortlessly find content that mattered to them.
Job Search Revamp
We identified that the job search function was not optimally placed. By making it more prominent, candidates could now swiftly locate and access the positions they were interested in.
Layout
Instead of overwhelming the visitors with an abundance of information on the homepage, we devised a structure catering to different experience levels. Additionally, we emphasized the key actions we desired from potential candidates: a seamless job search to their expertise domain and enabling them to sign up for regular updates.
Content
We added informative content areas that speak to who the company is as an employer, who their talent is, what their culture is like, new images and videos – giving candidates an enticing reason to apply.
Job Optimization
Leveraging the rich content from their Applicant Tracking System (ATS), we displayed each job opening on dedicated search result pages on the career website. This not only improved the user experience but also boosted the content’s visibility for search engines like Google.
The results from our collaborative efforts were nothing short of spectacular.
Our partnership with the High-Tech Defense Contractor not only amplified their online presence but also positioned them as a leading choice for top talent in the defense sector. As the digital landscape continues to evolve, our commitment to driving excellence and delivering results remains unwavering.
Increase in page views
Increase in new users
Reduction in bounce rate
