High-Tech Defense Contractor Collaborates with Our Team to Reinvent Their Career Website

Challenge

As the defense industry expands, attracting the right talent becomes more competitive. Our client, a reputable High-Tech Defense Contractor, had an existing career website. However, potential candidates were facing challenges in accessing critical information, leading to missed opportunities on both sides. The website's architecture was overwhelming, and the potential candidates struggled to find key functionalities like job search. The site was rich in content, yet it lacked a streamlined approach to guide the user's journey. 

Solution

To overcome these challenges and enhance the candidate experience, we embarked on a journey to revamp the website with a clear focus on:

1. Ease of Navigation: Understanding that the candidate's journey starts with easy navigation, we de-cluttered and simplified the main menu. This allowed visitors to effortlessly find content that mattered to them.
2. Job Search Revamp: We identified that the job search function was not optimally placed. By making it more prominent, candidates could now swiftly locate and access the positions they were interested in.
3. Layout: Instead of overwhelming the visitors with an abundance of information on the homepage, we devised a structure catering to different experience levels. Additionally, we emphasized the key actions we desired from potential candidates: a seamless job search to their expertise domain and enabling them to sign up for regular updates.
4. Content: We added informative content areas that speak to who the company is as an employer, who their talent is, what their culture is like, new images and videos – giving candidates an enticing reason to apply.
5. Job Optimization: Leveraging the rich content from their Applicant Tracking System (ATS), we displayed each job opening on dedicated search result pages on the career website. This not only improved the user experience but also boosted the content's visibility for search engines like Google.